Reviewed · SHOPPING TOURS
Drinks & Diamonds Shopping Experience in St. Thomas
The unusual part of this St. Thomas outing is that it turns a jewelry purchase into a short, personal appointment. At Kay’s Fine Jewelry, you receive a complimentary glass of champagne, a mimosa, or water, then browse diamonds, gemstones, watches, bridal sets, and rare collectibles with help from a member of the family business. You can also watch on-site jewelers clean or service your jewelry.
I like the no-pressure service and the chance to compare pieces with staff who can explain stones, settings, lab diamonds, and custom work. I also like the practical value of having two jewelers on-site, especially if you need a ring cleaned, sized, set, or adjusted during your visit. If you want a sightseeing tour rather than a shopping appointment, the one-hour format may feel limited.
Key points to know before you go

- A drink starts the appointment: Choose champagne, a mimosa, or water when you arrive.
- Family service is the main feature: A member of the Kay family or staff guides your shopping rather than leaving you to browse alone.
- Two jewelers work on-site: Cleaning, setting, servicing, and some adjustments can happen while you watch.
- Ask about specific staff: Amar Naik, Luv, Vick, Tamille, and Mark are names connected with past customer service, though staff availability can change.
- The visit is private: Only your group takes part, and the appointment lasts about one hour.
- It costs $25 per person: The fee buys the hosted experience, while jewelry purchases are separate.
A one-hour jewelry appointment in Charlotte Amalie

Kay’s Fine Jewelry sits at 5159 Dronningens Gade, Suite 2, in Charlotte Amalie. This is not a bus tour with several stops. You arrive at the store, settle in with a drink, and spend about an hour looking at fine jewelry and timepieces with personal assistance.
That distinction matters. If you are already planning to shop in Charlotte Amalie, this appointment gives the visit more structure. You are not simply walking past display cases on your own. A family member or staff member can help you compare designs, explain gemstones, and narrow your choices.
The business has operated in St. Thomas for 35 years and presents itself as a long-running family enterprise. That family angle is central to the experience. The tone is intended to feel personal rather than rushed, which suits a purchase tied to an anniversary, engagement, wedding, birthday, or major vacation.
You can book a private appointment for your own group. The advertised opening hours are Monday through Saturday, 9:00 a.m. to 5:00 p.m., for the period listed through December 7, 2026. The activity ends where it starts, at the store.
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Champagne, mimosas, and a relaxed start
The complimentary drink is a small detail, but it changes the mood of the visit. You can choose champagne, a mimosa, or water when you enter. It gives you a moment to settle in before discussing prices, designs, and stones.
I would treat the drink as hospitality rather than as the main value of the $25 fee. The real point is the appointment and the access to personal assistance. Still, it makes the experience feel less like a quick retail stop, especially if you are shopping for a meaningful piece.
If you do not drink alcohol, water is available. That simple choice is useful for a mixed group, since everyone can take part without feeling pushed toward champagne or a mimosa.
The visit is also a better fit for deliberate shopping than for impulse browsing. You have time to explain what you want, look at alternatives, and ask questions. The store carries pieces for different occasions, from bridal sets and engagement rings to designer watches and smaller gifts.
What you can browse at Kay’s Fine Jewelry

The selection includes diamonds, colored gemstones, bridal jewelry, designer watches, and rare collectibles. The exact pieces available will change, so you should not book expecting one particular ring, stone, or watch to be in stock unless you confirm it ahead of time.
The store can help if you have a clear idea in mind. You might be looking for a blue diamond, a wedding band, a matching pair of rings, or a gift with a particular metal and stone. You can also ask about lab-grown diamonds set in 14-karat gold, an option specifically mentioned by past customers.
A useful part of the appointment is the ability to compare styles side by side. The staff can show you how two rings might work together, how a setting changes the appearance of a stone, or how a different metal affects the look of the piece. One customer found two similar rings that worked well together after not initially considering that combination.
That is where personal service can help. Jewelry often looks different on a display tray than it does when paired with another ring or worn on your hand. You can ask to see several options without having to guess which features matter most.
On-site jewelers add real practical value

Two jewelers are on the premises, which gives the visit a useful service angle beyond sales. You can request cleaning and servicing for jewelry you already own, and you may be able to watch the work while you wait.
The business also describes on-site services that include setting diamonds and making adjustments. Past purchases have included same-day changes, such as adjusting a piece or creating a white-gold version within a few hours. The exact timing will depend on the work required, so ask for a clear estimate before agreeing to anything.
This is particularly helpful if you are visiting St. Thomas by cruise ship or on a short holiday. You may not have time to send jewelry away and wait weeks for its return. An on-site jeweler gives you a chance to discuss the work face to face.
There are limits. A one-hour appointment does not guarantee that every repair, custom job, or alteration will be completed during your visit. Complex work may require more time, special materials, or follow-up arrangements. Ask what can be completed locally and what would need additional time.
You can also discuss custom pieces or a search for rare diamonds. That makes the appointment useful for someone who has a specific request rather than simply wanting to browse what is already in the cases.
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The family touch and names to know

Kay’s Fine Jewelry places strong emphasis on family service. The staff aims to treat customers as part of the family business, and the appointment is designed around conversation and individual attention.
Several staff names appear in connection with especially personal service. Amar Naik helped customers compare wedding rings and bands, and his name is worth asking for if he is working when you visit. Luv assisted with purchases that included lab diamonds and 14-karat gold. Vick and Tamille helped customers with rings and other pieces, while Mark assisted returning customers who had followed the store for years.
You should not assume that a particular person will be available at your appointment. Staff schedules can change. Still, if you have been referred by someone or want to continue a previous conversation, mention the name when booking or arriving.
The strongest service pattern is patience. Staff can help you look without forcing a purchase, which matters when you are comparing several stores along Charlotte Amalie’s Main Street. A few customers also used the store’s help with transportation, though the details of pickup are not specified. If you need pickup, confirm the arrangement before you go.
Is the $25 price worthwhile?

The price is $25 per person, and it is best understood as a hosted shopping experience rather than an admission ticket to a museum or attraction. Your jewelry purchase is not included in that fee.
For someone who already wants to shop for a diamond, ring, watch, or gemstone, the price can be reasonable. You receive a private appointment, a drink, personal guidance, and access to jewelers on-site. The value rises if you use the service side of the visit, such as cleaning an existing piece, discussing a repair, or asking about a custom design.
For someone who only wants a free look around, the fee may feel unnecessary. Charlotte Amalie has other jewelry stores, and you can compare shops independently. The appointment makes more sense when you want focused help and are comfortable discussing a possible purchase.
Price comparison is still wise. Look at the stone’s specifications, metal, warranty, return terms, appraisal, and final price. Several purchases described by customers included satisfaction with quality, warranty, and value, but jewelry is a significant purchase, and you should make the decision at your own pace.
If you are buying a diamond, ask about the grading documentation and whether the piece is natural or lab-grown. If you are buying a colored stone, ask what treatment it has received. Clear answers are more useful than a quick discount.
What the shopping conversation is like

The appointment begins with a welcome and a drink, then moves into your interests. You can explain the occasion, budget, preferred metal, stone, or style. Staff can then guide you through suitable pieces.
The conversation may cover diamond quality, gemstones, designs, bridal sets, watches, and rare collectibles. You do not need to arrive as an expert. The point of the personal service is to help you understand what you are seeing.
I recommend bringing a short list of priorities. You might rank stone size, color, clarity, setting, metal, warranty, and price. That keeps the appointment focused and makes it easier to compare two pieces that look similar at first glance.
Take your time trying on rings if that is allowed during your appointment. Look at how they sit together, how the setting catches light, and how comfortable the band feels. A piece that looks impressive in a case is not automatically the right piece for daily wear.
The staff can also help with gifts. If you are buying for someone else, bring the recipient’s ring size if you know it, along with a sense of their usual style. If you do not know the size, ask what adjustment options are available before completing the purchase.
Transportation, timing, and practical details

Pickup is offered, but the available arrangement is not fully specified. Confirm the pickup point, timing, and whether there is an extra charge before your appointment. The meeting point is Kay’s Fine Jewelry, and the activity returns there at the end.
Plan for about one hour. You may finish sooner if you only need a quick service or have a clear purchase in mind. You may also need more time if you are comparing bridal sets, discussing custom work, or asking about a rare stone.
The store is near public transportation. Service animals are allowed, and most people can participate. The activity is private, so only your group takes part. That gives you more room to ask questions than a large shared shopping group would.
Confirmation is provided when you book. Free cancellation is available if you cancel at least 24 hours before the start time. Cancellations or changes made within 24 hours are not accepted for a refund, and the cut-off uses local St. Thomas time.
Because the shop is open Monday through Saturday and closed from the stated schedule on Sundays, check the date carefully. If you are visiting by cruise ship, allow enough time to return to the port and account for any pickup or transportation plan.
Who should book this experience?
I would choose this appointment if you want to shop for a special piece and prefer help from a family-run business. It is a good match for engagement rings, anniversary gifts, wedding bands, designer watches, and jewelry with a personal story.
It also suits you if you already own jewelry that needs cleaning or service. Having two jewelers on-site makes the visit more useful than a standard retail stop, especially if you want to discuss work in person.
The appointment may appeal to repeat customers who know the store or have been referred by someone. If you have a specific staff member in mind, ask for that person ahead of time, but do not assume availability.
I would skip it if your main goal is sightseeing, beach time, or a broad tour of Charlotte Amalie. This is a focused shopping appointment. It works best when you are willing to spend an hour looking closely at jewelry and possibly making a purchase.
My final call: book for personal service, not just the drink
Book the Drinks & Diamonds Shopping Experience if you want a private, guided jewelry appointment in St. Thomas, especially for a ring, diamond, watch, or custom request. The complimentary drink is pleasant, but the better reasons to go are the family attention, no-pressure approach, and on-site jewelers.
Before you book, decide what you want to compare and ask about pickup, staff availability, warranty, appraisal documents, and completion times for any service. If you are only curious about jewelry and do not plan to shop, spend your hour elsewhere. If you want a careful purchase with help close at hand, this is a practical way to do it.
FAQ
Where does the Drinks & Diamonds Shopping Experience begin?
It begins at Kay’s Fine Jewelry, 5159 Dronningens Gade, Suite 2, Charlotte Amalie, St. Thomas, USVI. The activity ends back at the same meeting point.
How long does the experience last?
The appointment lasts approximately one hour.
What drinks are included?
You can receive a complimentary glass of champagne, a mimosa, or water upon entry.
Is the experience private?
Yes. Only your group participates in this private activity.
Can I have jewelry cleaned or serviced during the visit?
Yes. Two jewelers are on-site, and you can request jewelry cleaning and service. The store also offers diamond setting and adjustments, but ask how long your particular work will take.
What is the cancellation policy?
You can cancel at least 24 hours before the start time for a full refund. Cancellations or changes made less than 24 hours before the experience are not accepted for a refund.
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